How many strategies do you have?
When team members pursue different strategies, you end up with everyone pulling in different directions.
Perched on a barstool at one of my favorite work field trip locales, I thumbed down a list of articles on my phone. Mid-thumb extension, I saw an excerpt that talked about changing your approach so your marketing and sales strategy match the business strategy.
When you have different teams playing different games, you end up pulling in different directions. Everyone struggles to get on the same page, and time goes toward things that aren’t moving your business forward.
Smart businesses are all about focus. They know the point of their actions and concentrate their attention accordingly.
To set your focus and stay aligned, you need the right strategy. The focal point is the ultimate value you deliver, as set by your purpose. Then you need to know:
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Where you’re going
What’s going to be different because you were here? What do you want your legacy to be? Every time you effectively serve your clients or customers, you help create the world depicted in your vision.
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What you help your people do or achieve to get there
How do you make their life better? What exactly does that look like in their words? Your outcomes define the things you need to help your people do or achieve.
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What actions did you take to deliver that value
What do you actually do to deliver value and ultimately make your mark on the world? What are your unique capabilities? That’s the mission you accept and execute every day.
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How you take those actions
How specifically do you do things around here? What behaviors do you cultivate? Know what walk to walk.
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And how you talk about all this
Your story translates all the other parts into an accessible narrative because stories are the best way to communicate.
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This strategy sets the focus for your entire business.
⦿ It’s the strategy. Period.
When you align your actions with your purpose, you can actively connect what you’re asking your team to do to why you’re asking them to do it.
And, most importantly, to why that matters in the first place.
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